Soft plastic packaging is provided with all sorts of products and most of it ends up in landfill. This program is collecting post-consumer soft plastic to be recycled through your kerbside recycling bin. This provides a 'second chance' for soft plastic, which is a long-lived material that is suitable to be recycled again and again.
To build a truly circular economy for soft plastic, we need to make it easy for people to recycle it after use and support the development of a new, advanced recycling industry for soft plastic here in Australia. As it develops, that industry will increase its capacity to take post-consumer soft plastic and turn it back into new packaging, ready for reuse.
It is also important to reduce your use of soft plastic, where practical alternatives exist. While not all soft plastic can be readily avoided, always ask yourself the question "Do I need this?" before making a purchase.